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Lucrative 8-figure Under Armor Deal Makes Up Only 3% of Dwayne Johnson's Whopping $800 Million Net Worth - EssentiallySports
Finding the Perfect Brand Ambassador: The Under Armour Turnaround Story - lonelybrand
Under Armour to Launch First Female-specific Running Shoe – WWD
Under Armour's Collaboration with “The Rock” Tops List Of Best-Matched Celebrity Endorsements | SGB Media Online
Under Armour renegotiating athletes' endorsement contracts amid coronavirus slowdown – Baltimore Sun
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Top 10 Celebrity Endorsements
Under Armour, Stephen Curry and the risk of celebrity endorsements - The Washington Post
Under Armour and Dwayne Johnson top celebrity endorsements list
The Athlete Endorsements Helping Under Armour Compete With Nike
Celebrity Endorsers Turn Political, and Keep Their Deals - The New York Times
As Female Athletes Speak Their Truth, Under Armour Offers a New Step Forward